Audience feedback

Many of the people who have watched “The Lost World of Mr. Hardy” have written to us or posted on their blogs. We would like to share a selection of their comments here:


"A most wonderful film capturing everything we anglers feel for the most famous of all fishing tackle manufacturers, Hardy's ... thank you both for making such a truly delightful film. If the Hardy brothers of old were making films I'm sure that's how they would make it."
John Harris

"Brings endless joy every time I watch"
Erik F. Helm
Author Classic Angler Blogspot read full review

"One of the most interesting and moving films I've seen in a long time. I've shown it to a few people, (including non fishing ones like my mum), and they all thought it was wonderful ... Thanks again for your wonderful film!"
Nick Taransky, Bamboo Rod Maker, Australia

"Probably the most beautiful film covering the world of fly fishing one could wish to see."
R. Mann   Bideford

"I just wanted to let you know what a beautiful film you've made.  Apart from the wonderful story telling and masterful photography, it had an unexpectedly melancholy feel to it. An underlying sadness, perhaps for the passing of an era where quality and craftsmanship were highly valued and respected. Thank you for sharing this film."
D. Stephens Toronto, Canada

"Superb film... words fail to express what a wonderful piece of art you have created."
D. Sharpe

"The story of Mr Hardy was total perfection"
K. Ingham

"Touched every nerve"
Writing like this is a first for me, but after purchasing and watching your DVD I felt the need to tell you what a superb piece of film work you have made. I can’t remember the last time I got so much satisfaction from such a film and indeed, I did not want it to finish.
It touched every nerve in an angler’s body and I honestly think it is every bit as valuable as the Hardy equipment itself. You have immortalised Hardy in one neat package and also done more for angling then anything I know.
Congratulations to all concerned.
Mike Warburton, Cheshire

"An important film"
I just finished viewing the Lost World of Mr Hardy and I found myself lost in a different time for the duration of the film. I applaud your efforts in chronicling more than just a company but an era of pride, craftsmanship and angling history. This is such an important film on so many levels. I promise to trumpet the films cause on your behalf here in Canada and I await your future projects with great anticipation.
James S. Bond, Toronto, Canada

WOW!!
The film arrived today and we just finished watching it. WOW!! What a stunning work of art! It was the best and most beautiful documentary type film we have ever seen. We are extremely impressed to say the least. It was by far the highest quality independent made film we have viewed.
You did a fabulous job capturing the unique past of the Hardy company as well as educating the viewer on the current situation [...] Thank you again for the enjoyable, educating and beautiful film you have produced. I will be recommending it to several people.
Tara Herndon, A.B. Herndon Rod Co. USA

“Only the best is good enough for fishermen”
said J.J. Hardy at the end of the 19th century and how right he was.  The name Hardy has been synonymous with the best in angling for 135 years, a name to stir the heart of many a fisherman.’
This is a quote taken from the cover of a DVD: ‘The Lost World of Mr. Hardy’ and it saddens me greatly that the name no longer exists, except as a significant part of angling history.
I am passionate about the preservation of angling history, for it is so easily lost, and film-makers, Andy Heathcote & Heike Bachelier have contributed greatly to that by producing this DVD.  In it, you will see and hear James L. Hardy, and the craftsmen whose skills produced some of the finest fishing tackle in the world.  It was truly a golden age of rod and reel development associated with some of our greatest anglers such as Richard Walker, Fred J. Taylor and Fred Buller.
This film will rightly take its place in the archives which are so essential to angling heritage, and I applaud the makers for their insight.
Sandra Armishaw, River Reads,
Torrington, Devon

"A must have DVD"
"Angling purists, social historians, anyone who fishes, has North East connections, Hardy collectors and everyone who respects tradition must watch this DVD, The Lost world of Mr Hardy. 
For in it, Andy Heathcote and Heike Bachelier have distilled the essence of Britishness.
On one level it pays tribute to the great British artisans, the craftsmen and women of Alnwick, those Hardy employees who created the world's finest fishing kit. Over 100 years of excellence is seen through the eyes of those who were intimately involved. It relates personal stories of the people who were there. Interviews and archive film footage are skilfully woven to paint a wonderful portrait of a bygone age.
On a second level, it is a requiem for UK manufacturing and a toll of the bells for our industrial heritage. A wake up call to what globalisation means to our traditions and a realisation that things will never be the same again.
On yet a third level, it is a widening beacon of light for those who want to achieve the `British Dream' (similar to the American one but quieter and more reserved). It shows that individuals can uphold the core values and skills of previous generations and turn them into cottage industries.
On a personal level, my old Hardy rods and reels just became so much more important to me.
Superb editing and evocative music made this a joy to watch."
Amazon.co.uk review by Brian Taylor, Lancashire


Highly watch-able: very easy on the eye
"I don't fish. But like those other quintessentially English, paternalistic entrepreneurs of the late Victorian age, Cadbury and Lever, I was aware that Hardy and Alnwick in Northumberland were synonymous with a family business producing the best in the world.....but unlike the aforementioned two other families, their product was used, not by the man on the Clapham omnibus, but was a bespoke luxury item enjoyed by Monarchs, Maharajah's and every angler who could aspire to owning one. I was curious to know how Hardy's had survived into the 21st Century.
The DVD, as the title, The Lost World of Mr Hardy, suggests, focuses mainly on an earlier, gentle age, where many of the population of the small northern town worked for the Hardy Brothers in their factory. Archive film, still photos, anecdotes, interviews with managers and craftsmen (none of whom seemed to have worked there for much less than 50 years) showed the development of fly fishing tackle through the early beginnings to the heyday of the 1920s when the "Perfect" reels were first produced - much collected by today's enthusiasts. Throughout all, meandering, like the rivers being fished, there is footage of lazy, hazy summer days, blue skies, anglers' casting and trout and salmon rising.
Like many similar labour intensive manufacturers, Hardy's hit a bad patch in the 1960s when cheaper imports threatened their economic viability. They looked to diversify into broadening their production into Coarse and Sea Fishing tackle. Certainly some production is now abroad, with the UK providing only sales and marketing. However, it was great to see some ex-employees still continuing the traditional hand made methods. I thought that the film provided a very balanced view of technology versus the traditional.
I found this a fascinating DVD, as a piece of social history -only men were allowed to tie the superior salmon flies! Beautifully and sensitively shot, interesting, informative. The gentle, unobtrusive background music fitted in perfectly with the ambience of the subject. Highly watch-able: very easy on the eye. And as I said, I don't fish. I imagine that if you do, then you'll immediately be onto eBay to see if there are any affordable Hardy rods!"
Amazon.co.uk review by Suzanne Ellis, Cambridge

A beautiful film, I really enjoyed watching it, people with passion beautifully captured. Well done!”
Donnie Donovan, Keeper on the River Test

It's perfect, like a Hardy reel! I've seen it twice (and I think, I'll watch it tomorrow morning, too). Thanks for it!”
Levente, Pest Megre, Hungary

“I watched it last night and found it excellent!! What a treat for all Hardy fans. Lavish and well made, I intend to watch it again later today, it's the perfect antidote to the frigid temperatures outside.”
Malcolm Cullen, Rod maker, Canada

“I thought I would drop you a line to let you know how pleased my husband is with it. He is an avid Hardy fan and your film is a delightful and informative piece of work. My husband appreciates the engineering/quality of Hardy’s earlier products and your film depicts that beautifully and is a very poignant record of days gone by. He asked me to pass on his compliments.”
Mrs R. Rose, Aberdeen

“Thank you for preserving a very special piece of our history.”
Andrew Marshall, Oxford